Understanding the impact professional real estate interior and exterior images have on the potential client is the first step to successful marketing. Your images should be realistic, captivating and entice the viewer to want more. Drawing a viewer in, creating a feeling of ownership, driving them to take that first step to seeing the home in person. Professional real estate images hold a viewer’s attention longer. By providing superior quality, realistic images, you get the tools to grab a prospects attention and convert their curiosity into an appointment.
Real estate clients prefer to view homes online. Not only do viewers require quality images to view online, but they also demand virtual, immersive walk-through 3D tours. The combination of still images and 3D tours creates confidence in the viewer. These confident viewers will take the initiative to make an offer before stepping across the threshold.
Your real estate interior and exterior images must motivate the viewer to action.
Viewing images online creates that solid first impression. The truth is you only have a few seconds to capture the attention of your prospective client. Buyer behavior makes professional images a critical element in marketing a home for sale or rent.